design that sells the story.
strategy that shapes the brand.
I help companies, agencies and founders turn complexity into clarity
— through high-impact visual storytelling, brand design, and presentation systems that don’t just look good,
but move the needle.
— through high-impact visual storytelling, brand design, and presentation systems that don’t just look good,
but move the needle.
From vision
to visual
to visceral
I’m a graphic designer who’s been on both (actually on all three) sides of the table — founder, strategist, designer — so I understand what’s at stake.
I help turn raw (and medium-rare) ideas into brands that resonate, websites that convert, advertising assets that stand out, and presentations that close.
My work blends strategy, story, and design to disrupt the expected — and make sure your message doesn’t just land, but lingers.
If you’re looking for creativity with edge, empathy, and impact, but also respect of the brand's legacy — let’s talk.
strategist
designer
founder
/Services
VISUAL IDENTITY
A strong visual identity isn’t decoration — it’s your brand’s first handshake.
I craft design systems that do more than look good; they communicate purpose, build recognition, and scale with you.
Whether it’s a full rebrand or a refresh that sharpens your edge, I fuse strategy with bold creative to shape how people see, feel, and remember your brand.
Every element is intentional. Every detail earns its place.
I craft design systems that do more than look good; they communicate purpose, build recognition, and scale with you.
Whether it’s a full rebrand or a refresh that sharpens your edge, I fuse strategy with bold creative to shape how people see, feel, and remember your brand.
Every element is intentional. Every detail earns its place.
WEB DESIGN
Your website is your stage — it should perform, not just exist. I design digital experiences that are clear, compelling, and built around what your audience actually needs.
Clean structure, sharp visuals, intuitive flow — everything works together to tell your story and drive action.
It’s not about flashy gimmicks; it’s about purposeful design that feels effortless and delivers results.
Clean structure, sharp visuals, intuitive flow — everything works together to tell your story and drive action.
It’s not about flashy gimmicks; it’s about purposeful design that feels effortless and delivers results.
PRESENTATION DESIGN
Presentations are high-stakes storytelling — but they’re not the story. They’re the stagecraft behind the speaker, built to amplify, not distract.
I design presentations that support your delivery with clarity, rhythm, and visual impact.
Think storytelling architecture, dynamic flow, clean data visualization, and seamless speaker support.
Every transition, every slide, every element is there to keep attention where it belongs: on you, and your message.
I design presentations that support your delivery with clarity, rhythm, and visual impact.
Think storytelling architecture, dynamic flow, clean data visualization, and seamless speaker support.
Every transition, every slide, every element is there to keep attention where it belongs: on you, and your message.
/RECENT WORK
Date
December 9, 2024
Type of work
Branding
Client
MCS Healthcare Public Relations 2
For
MCS Health
Project
Homepage Reboot for a Global Voice in Advertising
Summary
MCS Health Brand Identity
Brief / Context
MCS Healthcare Public Relations, a longstanding leader in healthcare communications, sought to modernize its brand identity and digital presence. The goal was to reflect their evolution and continued excellence in the industry.The ask: deliver a clean, clear, confident visual system — without losing the trust their legacy had built.
Challenges
• Brand Identity: The existing logo and visual elements were dated and lacked cohesion • Website Design: The previous website lacked UX clarity and wasn’t responsive • Limited time and internal resources meant the new system had to be intuitive and future-proof
Solutions Suggested
• Logo Redesign: Developed a modern, versatile logo that reflects MCS’s authority and empathy in healthcare comms • Visual System: Built a full design system (color, type, icons) for multi-platform consistency • Website Overhaul: Designed a responsive, user-centric site in Figma that focused on services, expertise, and accessibility • Client Enablement: Provided brand system files and documentation for seamless team adoption
Outcome / Impact
• Enhanced Brand Perception: A rebrand that internal teams and clients embraced • Improved UX: A clear, navigable site experience that better tells the MCS story • More Visibility: The new design increased engagement on key site sections and improved credibility with prospective clients • Strategic Readiness: MCS is now better equipped to scale its communications across digital and print channels
Arthur is not just a fantastic designer, but a true presentation specialist. His approach is always collaborative, asking the right questions to ensure the work aligns with the vision and communicates the message effectively. His ability to understand intricate subject matter and create detailed, insightful data visualizations is unbelievable. His creativity and efficiency make the process feel effortless, and he consistently brings fresh, innovative ideas that elevate storytelling to the next level.To put it simply, Arthur is a joy to work with and a valuable asset to any team. If you're looking for someone who can turn your ideas into something truly impactful and creative, look no further. Highly recommend!
Kristen Hartley
Marriott International
Director, Global Content marketing
10 of the most frequent questions answered.
What do you actually do?
I turn ideas into brands, pitch decks into investments, and briefs into bold design that *works.* From visual identities to websites to high-stakes presentations, I design the full storytelling arc so your vision lands — and lingers.
Can you work with my existing developer or team?
Absolutely. I love collaborating. If you have internal resources, I’ll fit right in and make sure design plays nicely with development, marketing, and brand.
What’s your availability like?
I usually go from one project to another. If you're on a deadline, reach out soon — and let’s make space for great work. When I am on a project, I usually know when it ends, and I'll always be transparent in terms of availability. As a rule of thumb, I only work on one project at a time.
What industries do you work with?
Tech, healthcare, education, media, event production, VC/startups, creative agencies — but really, I care less about the industry and more about the mindset. If you’re ambitious, open-minded, and ready to challenge the status quo, we’ll get along just fine.
What if I’m not 100% sure what I need?
Perfect. That’s where strategy comes in. Book a discovery call, bring your chaos, and let’s turn it into a clear path forward. No pressure. Just smart questions and honest advice.
What kind of clients do you usually work with?
From scrappy solo founders to global giants, I work with people who care. If you’re building something meaningful — and need it to *look*, *feel*, and *work* that way — we’ll get along.
What's It like working with you?
Collaborative, direct, high-energy, and purpose-driven. I’ll challenge you (kindly), surprise you (creatively), and have your back from pitch to post-launch. Most of my clients become long-term partners — and friends.
What’s your process like?
It’s structured but flexible. Strategy first, design next, then refinement. I don’t do cookie-cutter. You’ll be guided through every phase — with zero fluff and a lot of clarity.
What services do you offer?
Branding, web design, presentation design, and marketing communications. Think of me as a full-stack visual thinker — I take raw ideas and give them sharp, scalable form.
Do you offer hourly or day rates?
Yes. If you don’t need a full project, I offer hourly/daily engagements with transparent tracking. See the pricing page for details.
What do you need from me to get started?
Clarity on goals and timeframe, rough content, and honest input. Any imagery, video footage, brand guidelines that you have, or clarity about what you don't have. I’ll guide you through the rest. If you have a brief, awesome. If not, no big deal, nobody does, these days!
How long does a typical project take?
Depends on scope. A brand identity can take 3–5 weeks. A full site? 4–8. But if you need something lightning fast — let’s talk.
What platforms do you design in?
Figma for design. Webflow for web builds. Keynote and PowerPoint for decks. Adobe Creative Suite for everything else.
Do you offer copywriting too?
Short answer: Yes, if it supports design, and if you are comfortable using ChatGPT to do so. Headlines, UX copy, value props — I’ll help make your message land. For deep copy? I bring in trusted partners.